Super Bowl XLIV Commercials

by Jay Hammers on February 7, 2010

The Saints win it, 31/17.

Dodge: This commercial initially sounds like a men’s movement advertisement.
Dodge Charger Super Bowl Ad – Man’s Last Stand

I will take your call. I will listen to your opinion of my friends. I will listen to your friends’ opinions of my friends. I will be civil to your mother. I will put the seat down.

Charger: Man’s Last Stand.

FloTV: “As you can see, his girlfriend has removed his spine, rendering him incapable of watching the game. Boy, that’s hard to watch.”
Super Bowl XLIV TV Commercials – FloTV

Doritos: A little boy smacks his mom’s suitor, telling him: “Keep your hands off my mama. Keep your hands off my Doritos.”
Doritos® – Crash the Super Bowl 2010 Finalist – House Rules

Teleflora: Woman: “Don’t touch me.”
Teleflora Super Bowl Commercial 2010 Talking Valentines Day Flowers Commercial

Pizza Hut: A family, including a husband, wife, and kids, orders several $10 pizzas.

Wife: For the first time in my life, I don’t have to settle.
Husband: We’re still talking about pizza, right?
Wife: (No answer.)

Motorola: The “talented actress” from Transformers, naked in a sud-filled tub.
Motorola: MOTOBLUR with Megan Fox

Volkswagen: Includes an exceedingly clever old man groin punch.
VW PunchDub Commercial

Bridgestone Tire: Your tires or your life? (You’ll like this one.)
Click on “Your Tires Or Your Life”

Bud Light: Ladie’s book club crashed by a guy who just wants their beer.

Woman: Do you like Little Women?
Man: I’m not picky.

Then there were the typical GoDaddy ads featuring Danica Patrick.

Discuss. Did I miss any worth mentioning?

Responses may take some time to display here, you can also respond in the forums.

{ 35 comments… read them below or add one }

Elusive Wapiti February 7, 2010 at 22:16

Link to the Pizza Hut commercial is missing.

Elusive Wapiti February 7, 2010 at 22:17

Link to the Pizza Hut commercial is missing

Elusive Wapiti February 7, 2010 at 22:28

Crap. Hate the double-post.

Definite man-positive theme through some of these ads. Perhaps Madison Avenue is catching on that they’ve been denigrating men for far too long.

Dortios ad: (1) Hot single chick either (a) had sex out of wedlock, or (b) has already conducted a parendectomy. Either way, run, not walk, away. But not before you turn her uppity 8 yo boy into a smoking hole for hitting you.

Teleflora ad: Skanky dressed beeyotch needs to have HR called for creating a hostile sexual environment. But the nice modest-dressed girl gets her reward in the end.

VW Ad: exceedingly clever old-man-groin-punch.

Master Dogen February 7, 2010 at 22:33

My buddy and I were noting how many of the commercials featured women glaring at men and the men being cowed. I don’t remember what it was for, but in addition to the ones you mention here, there was one where the wife catches the man in the lingerie store and needles him, “What are you doing here?” and he mewls, “Nothing,” and she walks off with a smug smile and tells him what to buy her.

Meanwhile over at the NY Times, complainst of misogyny:

“Update | 9:36 p.m. More grist for the mill of those who believe there is a misogynistic streak in the Super Bowl spots: a commercial for Bud Light beer in which a loutish man disrupts a women’s book club.

“I’d love to hear you read some words,” the Neanderthal tells an attractive woman. The punch line at the end involves a weak play on words on “Little Women”: “I’m not too picky, you know.”

Add the Bud Light spot to others for brands like Dodge and Flo TV and there is going to be an intense conversation in the hours and days after the game about Madison Avenue’s attitude toward women.

JayHammers February 7, 2010 at 22:40

LOL, the Bud Light ad is misandristic not misogynistic.

I guess the key with these commercials is that they are directed at men moreso than the average commercial you might see. And men can identify with a lot of this stuff. But there were still several that portrayed men as infants.

I’ll see if I can find a Pizza Hut commercial link; couldn’t find one during the game.

merrimac February 7, 2010 at 22:51

Glad I stopped watching the T.V. 5 yrs. Ago…it became too misandric for me…I determined it to be bad pursuit,for a good state of mental health…I now consider it, inconsiderate at best…on the level of “smoking”, for the male-mind…U tube , internet , AM radio.only ! (AM radio is mostly male oriented ) no paper media or sappy misandric love song FM Radio allowed.( FeMale=FM radio…&…All Male=AM radio ) no “fahhhh lahh lah lahhh la” …allowed…bahhh humbug ! But I still haven’t missed that big ole “misandry box”( TV ) one bit !

Chuck Ross February 7, 2010 at 22:55

It wasn’t misandrist but the car commercial in which the Green police were rounding up people who used to much energy elicited a big “fuck you” from me.

Renee February 7, 2010 at 22:59

When I saw that Dodge commercial, I thought of you guys ;)

Elusive,

Teleflora ad: Skanky dressed beeyotch needs to have HR called for creating a hostile sexual environment. But the nice modest-dressed girl gets her reward in the end.

I really didn’t see it as being this serious. She was pissed about the flowers and her love life, not to mention that she was showed up by the nice girl. She was just pissed, and a bitch.

And how was the beeyotch dressed skanky? I don’t remember seeing anything risque. Well, perhaps the skirt….but that’s it.

JayHammers February 7, 2010 at 23:16
Chuck Ross wrote:It wasn’t misandrist but the car commercial in which the Green police were rounding up people who used to much energy elicited a big "fuck you" from me.

Yeah, I don’t see how they think that is supposed to PROMOTE energy saving. They basically represented a fascist GREEN state. It was rather disturbing.

Renee February 7, 2010 at 23:20

Oh great, now I have multiple posts. Can someone delete two of them for me please.

antifeministtech February 7, 2010 at 23:40

The Dodge commercial was very telling about the lives of married men. I expanded on that on my blog. The time spent in the car has a different meaning for married men than for single men. For a single guy like myself any time outside of work is my own time. That’s not so for a married guy whose time for himself consists mainly of time in his car. The Dodge commercial taps into that part of a married guy’s life directly.

Terrestrium February 8, 2010 at 01:11

I agree with Chuck Ross re the Green Police commercial. It seemed like more of an argument against the whole carbon credit scam. And I disagree with the viewpoint that most of the commercials seemed geared toward men. They seemed geared toward boys pretending to be men.

And what’s up with the recurring emo motifs? I noticed several guys wearing borderline skinny jeans and sporting the beard-and-emo cut. Unnecessary.

DoubleMindedMan February 8, 2010 at 01:17

Apparently can see all the ads here: http://superbowlads.fanhouse.com/

Brighter Teeth February 8, 2010 at 01:22

Quick count in the VW ad (couldn’t tell in a couple of the quick shots):

Men hitting women: 0

Women hitting men: 3

zed February 8, 2010 at 01:27
And how was the beeyotch dressed skanky? I don’t remember seeing anything risque. Well, perhaps the skirt….but that’s it.

The skirt, the blouse, the boots, the hair… pretty much everything visible about her… but that’s it. LOL!

JayHammers February 8, 2010 at 01:43

Here’s a link to the Audi Green Police ad: http://superbowlads.fanhouse.com/2010/audi-green-police/

JayHammers February 8, 2010 at 01:51

Oh one thing I just noticed about the Green Police ad is that all the “offenders” are men.

Slumdawg February 8, 2010 at 02:41

merrimac: I gave up on TV 15 years ago and will only occasionally dl some show just to see what’s on and watch it on one of my very large pc monitors. The only thing I saw that wasn’t too bad was Madmen but even that has political correctness sneaking in. I’ve looked at these commercials and there’s just something annoying about them.The Dodge commercial had all these sad looking pussy whipped guys who had to appease females with a 100 things before they could get the car. A real man does what he wants with his money and does not have to earn permission to spend it any way he chooses.

The spineless guy was just pathetic and is what the average US man has turned into.

The Doritos commercial also shows the guy as some spineless fool who looks like he’s never seen a female in his life aside from the fact that single mother pussy is not worth anything. She drove one or more men away already and is just looking for another sucker to support her and the brat.Even just going out with a female with a kid has got to cost money whether it’s for a babysitter to watch the kid or just taking the kid along and spending money. The female’s not available for you all the time because in some way the kid is always there and needs attention and if she’s an unwed mother she’s likely to get knocked up again “by accident”. A commercial like this should be banned and no kid should ever be shown smacking a man like that.Do you believe they would allow it if it were a female being smacked?

The flower commercial just shows the typical US bitch who is never satisfied with anything. She’s also more concerned with what the other females in the office think rather than being thankful that anyone even sent her some flowers. If the flowers came in a vase, she’d want them in a box lol And what’s this overreaction just because some guy put his hand on her shoulder? And btw, the only one who should be annoyed in this VD commercial is the man. He didn’t get anything!

The punching commercial is just stupid but even here the old guy gets it in the yarbles.

The tire commercial is just dumb too and shows no originality.

The Fox in the tub is just the usual trying to use sex to sell something and of course her value has to be inflated. In reality, the best looking female on earth is not much different than the run of the mill good looking woman.

Laikastes February 8, 2010 at 04:43

The Green Police ad is very disturbing. As others have already pointed out, all of the offenders are men. It is not funny in the slightest, but it is rather frightening, as I can easily imagine this becoming a reality. Also, I have to laugh about how plastic bags are now the “bad” choice for the environment. Back in the day, they were being touted as the “good” choice, instead of paper bags, because we were chopping down too many trees, destroying the rain forest, waaaaah, waaah! So either way, we are obviously at fault.

And that Doritos commercial where the kid smacks an adult stranger! I suppose it was meant to come across as cute, but instead, as well as being misandrist, it is repulsive and destructive to the fabric of society.

I’m the same as you, merrimac. I haven’t had a TV for over 10 years now, and I don’t miss it at all. I try my best to avoid the mainstream media completely. I get all of my news from select Internet sources. I listen to AM radio only. And I read books on things that interest or enlighten me. Starve the liberal media beast!

GlobalMan February 8, 2010 at 07:49

Misandronic commercials….surprise, surprise.

GlobalMan February 8, 2010 at 07:50

misandronic commercials….surprise, surprise.

Velocity February 8, 2010 at 10:00

Is it just me or did the Dodge commercial piss off any other men here? It sounded like the man has to fulfill all the previous requirements (walking the dog, putting the seat down, putting his underwear in the basket) before being able to drive the car he wants to drive.

That’s just how I took it…

alexamenos February 8, 2010 at 10:54
Is it just me or did the Dodge commercial piss off any other men here? It sounded like the man has to fulfill all the previous requirements (walking the dog, putting the seat down, putting his underwear in the basket) before being able to drive the car he wants to drive.

That’s just how I took it…

This is how I took it as well. They all appeared to be beaten and submissive men who were lucky to get anything.

Migu February 8, 2010 at 11:18

Is anyone really surprised. TV is never any different. Too bad those boobs don’t realize they are going the way of the newspaper, and soon.

alexamenos February 8, 2010 at 12:57

…and somebody explain to me how the unhinged abortion fanatics at NOW and elsewhere found the Tebow ad to be so horribly hateful and offensive.

When I watch this ad I see a mother saying that although bearing and raising her child was difficult, she’s extremely glad she did it….and then I see her son jump on top of her in a scene which suggests some sexual tension, but I doubt it’s the oedipal overtones that sent the lunatic, abortion-loving camp into a tizzy.

It’s the obvious subtext that momma Tebow’s choice was a good choice (and that futures givers-of-life might think about before having their fetus ripped from their womb) that infuriates the abortion lovers.

I suspect that there are more than a few women who regret the choice they made so they could fit into a prom-dress or continue to climb mid-way up some meaningless corporate ladder….or they would regret it if they allowed themselves to think about it. These women are plausibly living with their cats and eating their Ben & Jerry’s and trying very, very hard not to wonder what life might be like had they not paid someone to kill that little thing inside of them that today would be their very grown child.

I think the abortion loving nuts such as those at NOW live in fear of women being confronted with the question of ‘what might have been?’ and especially with expressing regret over their choices. It’s not choice the lovers of abortion are interested in preserving for women so much as it is abortion….they want women choosing abortion and anything that threatens this is bad, in their very demented view.

Renee February 8, 2010 at 13:13

Zed,

The skirt, the blouse, the boots, the hair… pretty much everything visible about her… but that’s it. LOL!

Good grief, what was wrong with her blouse and boots? They looked fine to me. She didn’t even show any cleavage (she wore a top underneath her blouse). And how in the heck can a hair style be skanky lol??? Putting it all together, the one thing that I would change is her skirt.

alexamenos February 8, 2010 at 13:16

never mind

21Guns February 8, 2010 at 13:49
Renee wrote:Zed,
The skirt, the blouse, the boots, the hair… pretty much everything visible about her… but that’s it. LOL!

Good grief, what was wrong with her blouse and boots? They looked fine to me. She didn’t even show any cleavage (she wore a top underneath her blouse). And how in the heck can a hair style be skanky lol??? Putting it all together, the one thing that I would change is her skirt.

The individual elements–short skirt, tight shirt, high boots, messy hair and a waist chain–are not skanky by themselves (well, except for the wasit chain, lol), but when put together in one outfit, they do create the impression of a sexually availlable woman.

It’s really a cleverly designed costume; she’s not breaking the dress code of most office enviornments, but still projecting a sexy image. If I went to work dressed like that, I’d expect some comments.

Renee February 8, 2010 at 19:24

I just watched the NBC Nightly News, and the last segment was about the Superbowl commercials. Guess what was the first thing that they said….that the commercials were sexists against women. A woman that they interviewed (I forgot her profession) said that there was male hostility against women underlining some of the commercials.

It was until the second half of the segment when it mentioned how men weren’t presented in a positive light either.

I’m sure you can find that segment online somewhere.

Something else about that Dodge commercial. Why was it presented that doing nice things for your significant other, cleaning after yourself, being considerate….is emasculating?

Mind you, this only applies to some of the things that was mentioned during the commercial. If I had a boyfriend, I wouldn’t expect him to watch a TV show with me if he didn’t like it. Now if he chooses to watch it with me, then that’s something else. And I wouldn’t mind if he leaves the toilet seat up. When a guy has to use the bathroom and the toilet seat is down, they put it up without complaints.

21Guns February 8, 2010 at 19:51

Well, the commercials *were* hostile to women, in that they exploited male angst. The angst that has been brought on by modern women.

I don’t see the commercials as an altogether bad thing, because it means that the mainstream media is catching on to the fact that men have been royally screwed over. What I didn’t like was the overall sense of hopelessness and despair pervading those commercials. It was not, as the feminists would say, "empowering."

JayHammers February 8, 2010 at 22:02

alexamenos, referring to a group as insane repeatedly sounds familiar. Oh yeah, that’s what feminists do to men’s activists because they don’t have any real arguments!

CBS aired an advocacy ad although it routinely has rejected them. If CBS aired a feminist ad but denied a men’s rights ad, would you not support them? I wouldn’t.

I’m thankful for abortion rights although men should also be able to give up all connections to any child a woman has.

More info from MoveOn.org:

“The broadcast networks that air the Super Bowl have historically rejected advocacy ads. Yet CBS, which is airing the Super Bowl this year, has accepted an anti-choice ad by the ultra-conservative group Focus on the Family.

Focus on the Family’s “celebrate life” (read: anti-choice) ad features Heisman Trophy-winning college football star Tim Tebow. And CBS approved this anti-choice ad, even though the network has repeatedly rejected advocacy ads in past years, including a 2004 MoveOn.org ad that went after then-President Bush’s fiscal irresponsibility and an ad the same year from the United Church of Christ showing them welcoming a gay couple who had been turned away from another church.

Click here to sign the petition to CBS insisting they follow their no-advocacy policy and reject the Focus on the Family ad before the Super Bowl on February 7.

More recently, on Friday CBS rejected an ad from a gay dating site showing two men discovering a mutual attraction when their hands brush in the potato chip bowl. The actors then pantomime a comical make-out session. But CBS says the ad “is not within the Network’s broadcast standards for Super Bowl Sunday.”

So to recap: CBS wouldn’t allow a group to criticize Bush, wouldn’t let a religious group promote its own tolerance of LGBT families and considers a light-hearted dating ad out of bounds. But CBS is perfectly happy to allow Focus on the Family to promote its conservative social agenda.

We must call CBS out on its hypocrisy and demand that it also reject the Focus on the Family ad. The Super Bowl is America’s annual most-watched television event; more than 98 million Americans tuned in last year. And as anyone who’s ever been to a Super Bowl party knows, the ads can be even more closely watched than the game, which is why CBS must not unfairly allow anti-choice commercials while rejecting those for other causes.”

crella February 9, 2010 at 02:28
Why was it presented that doing nice things for your significant other, cleaning after yourself, being considerate….is emasculating?

Prob’ly is when you’re nagged into it.

I just watched it again, and it’s clear that it’s a litany of the things women most frequently bitch about.

Welmer February 9, 2010 at 02:59
JayHammers wrote:alexamenos, referring to a group as insane repeatedly sounds familiar. Oh yeah, that’s what feminists do to men’s activists because they don’t have any real arguments!

CBS aired an advocacy ad although it routinely has rejected them. If CBS aired a feminist ad but denied a men’s rights ad, would you not support them? I wouldn’t.

I’m thankful for abortion rights although men should also be able to give up all connections to any child a woman has.

I’m not sure that the ad rejections reflect a conservative agenda on the part of CBS so much as they do the demographics of the Superbowl’s viewers. For example, homosexuals probably made up 2-3% of viewers and conservative Christians around 50%.

Male viewers were probably 60% of the total, many of them family men, so I think a pro-father ad would have a far better chance than a feminist ad in the Superbowl. Of course, the opposite is true for shows such as Sex in the City.

I seriously think that if pro-male activists were actually intelligent about placing ads and such they could get the message across fairly easily. You have to target the right demographics and appeal to people on an emotional level. Major sports events are very good for that if attracting men to a cause is the goal. Unfortunately, the Superbowl ad spots are very expensive, so you’d probably want to start with something like local games during the regular season.

Firepower February 9, 2010 at 13:12

I also detected a perceptible shift in the tone of commercials. When pointed-out, even the bimbo watching it with me agreed.

Still, the Liberal Democrats made a valid point that much of it was ass-kissing of white, male “teabag” America.

Wait until a consistent pattern emerges before final judgment.

A sleeping giant of white male wallets making initial retaliatory slaps back at an entity that’s been kicking it in the balls for 45 years is no cause celebre.

JayHammers February 9, 2010 at 23:23

edit: I’m referring to the pro life / anti abortion ad here.

Other ads were rejected with the following: "CBS Standards and Practices has reviewed your proposed Super Bowl ad and concluded that the creative is not within the Network’s Broadcast Standards for Super Bowl Sunday."

Why should CBS give a damn whether an ad pleases the Super Bowl demographic? Do they think men are going to change the channel and stop watching if they’re offended? Or perhaps they think men will stop watching the other commercials as attentively if they’re offended by one?

Either way it’s still bullshit censoring.

I didn’t even see the ad during the Super Bowl, finally just watched it.

It’s not offensive, but do we really need more single mothers dreaming about popping out a Tim Tebow when they’re more likely to pop out another future single mom? Thanks CBS!

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